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Pharma

Channel Optimisation in Pharma Summit

  • 21st – 22nd February 2024
  • Germany flag Germany Berlin

Join us at the Channel Optimisation in Pharma Summit on Feb. 21-22, 2024, where industry leaders and experts will converge to explore the latest advancements and strategies shaping the pharmaceutical landscape. From integrating digital technologies into supply chain and retail strategies to unleashing the power of customer engagement, this summit delves into the transformation journey of channel optimisation. Discover innovative approaches such as virtual reality, data analytics, and omni-channel tactics to maximise your commercial impact. Gain insights on mapping the patient journey, leveraging multi-channel marketing, and navigating the complexities of the healthcare landscape.

Don't miss this opportunity to network with professionals driving digital transformation and learn from the four levels of multi-channel maturity. Join us and shape the future of channel optimisation in the pharma industry.

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About Channel Optimisation in Pharma Summit

The Channel Optimisation in Pharma Summit is an annual event that gathers industry leaders, experts, and professionals in the pharmaceutical sector. Taking place on the 21st-22nd of February 2024, the summit will serve as a platform to discuss the latest discoveries, best practices, and emerging technologies related to channel optimisation in the pharma industry.

In the ever-evolving landscape of sales and marketing practices, digital transformation has disrupted the pharmaceutical industry. To remain competitive, businesses must not only embrace technology but also understand the complexities of the industry and its implications for successful implementation. This summit aims to delve into the crucial aspect that digital channels are gradually supporting and, in some cases, replacing traditional channels. However, it emphasises that the mere addition of channels does not guarantee a successful sales and marketing model.

Attendees of this summit will have the opportunity to seek answers to some of the most pressing challenges faced in the field. Key topics of discussion will include implementing a successful customer engagement strategy throughout the patient journey, exploring the concept of a patient-focussed omni-channel model, and optimising sales and marketing budgets through data analysis. These issues, among others, will be addressed by industry professionals who are at the forefront of innovation and strategy in the pharmaceutical sector.

We are honoured to host this prestigious summit and extend an invitation for your participation. We look forward to your involvement in November, as we collectively shape the future of channel optimisation in the pharma industry.

Who Should Attend

Executives, Directors, Heads, Leaders, Managers, Specialists, Engineers, Professionals in Pharmaceuticals, Principal Scientists, and Fellows specialising in:

  •  Brand/Marketing
  •  Sales
  •  Finance
  •  Supply Chain
  •  Legal
  •  Business Development
  •  Portfolio Management
  •  Trade Relations
  •  Corporate Strategy
  •  Strategic Planning
  •  Pricing Strategy
  •  Managed Markets
  •  Digital Marketing
  •  Channel Development
  •  Channel Management
  •  Patient Assistance Programs
  •  Patient Access
  •  Patient Services
  •  Market Access
  •  Corporate Responsibility
  •  Commercial Services
  •  Government Affairs/Relations
  •  Regulatory Affairs & Policies
  •  Distribution
  •  Forecasting
  •  Demand Planning
  •  Market Research
  •  Product Development
  •  Quality Assurance/Control
  •  Manufacturing
  •  Pharmacovigilance (Drug Safety)
  •  Medical Affairs
  •  Clinical Research
  •  Health Economics and Outcomes Research (HEOR)
  •  Reimbursement Strategy
  •  Data Analytics
  •  Compliance and Ethics
  •  Stakeholder Engagement
  •  Contracting and Negotiations
  •  Risk Management
  • Other

REQUEST A BROCHURE

To request an agenda for this Summit, please complete the details below. We will send you the agenda via email.

Key Practical Learning Points

  • Integrating digital into the supply chain, distribution, and retail strategies
  • Powering digital transformation by implementing a successful customer engagement strategy in the company
  • From thinking to execution - the transformation journey in channel optimisation
  • Virtual reality - how to provide customers with positive experiences through innovative and novel digital formats
  • Mapping the patient and product journey - identify activities to measure and track with partners that improve patient access and medication adherence
  • Channel optimisation - having an impact on your customer
  • Omni-channel in pharma - how to leverage value proposition and maximise commercial impact
  • Maximising the impact of your sales and marketing budget through channel optimisation
  • How to apply data analytics to enhance multi-channel marketing
  • The four levels of multi-channel maturity: channel entropy, channel independence, multi-channel integration, and multi-channel engagement

Sotiris Botozis, GR

CEO at Anelixis Pharmaceuticals & GM at Avanzanite Bioscience

Anelixis Pharmaceuticals

Sotiris Botozis is a senior executive with a variety of leadership assignments over 25 years in big pharma and biotech, including global commercial strategy and launches. Having previously led numerous commercial teams at big pharma (like GSK, UCB, Amgen, and Astellas) he is now the founder and CEO of Anelixis Pharmaceuticals, also serving as general manager for Southeast Europe at Avanzanite Bioscience. Sotiris is passionate about patient centricity and its outcomes. He believes that no patient should be left behind when we are talking about access to therapies, even if the disease is ultra-rare.

Thomas Hauser, DE

Business Development Manager EMEA

G-CON Manufacturing

Thomas Hauser works for G-CON Manufacturing in a business development assignment in the EMEA region to educate the market for offsite prefabricated and prequalified factory and clean-room solutions in a drive to bring forward the pharmaceutical facility of the future concept.

On the other hand, he supports companies in the life science segment mainly for expansion strategies, strategical facility implementation, startup support, and pharmaceutical packaging supply and technologies.

Before 2020, Thomas worked in various leading global positions in business development, strategic implementation, and sales in the pharmaceutical packaging field, namely in injectables and semi-solid and oral-solid packaging. He has more than 25 years of experience dealing with the global life science industry and its market and manufacturing requirements.

Thomas holds an international MBA from the University of Ottawa, Canada, and a BA for European business from the ESB Reutlingen and the ESC Reims.

Maarten Van Essen, NL

Owner/Strategic Consultant

Essentancy

Maarten Van Essen has over 15 years of experience in the pharmaceutical industry, focussing on customer experience and digital strategy. For the past three years, he has guided pharmaceutical companies in their journey towards omnichannel and digital transformation at a European and global level. He has specialised in customer experience, running successful co-creation pilots, building organisational frameworks for scaling and replication, and setting up training courses for learning and development. Maarten is a pioneer who is passionate about helping organisations move from a sales-oriented business model to a more sustainable service-oriented business model. He focusses on accelerating innovation with choice and scalability.

Prior to starting his own company, Maarten was a customer excellence lead at Takeda Pharmaceuticals in Europe and Canada. He headed the effort to pilot a value-driven customer engagement approach, which collaborated with a university hospital to use human-centred design to revamp the care pathway for oncology patients. He also co-led the translation of local best practices into a state-of-the-art multichannel marketing program, including end-to-end methodology, maturity assessment, training bootcamp, playbooks, and execution tools. Maarten has held several strategic marketing roles in the Netherlands for Takeda, Danone Medical Nutrition, and Novo Nordisk, always with a strong focus on customer centricity and business model innovation.

Maarten received a bachelor’s degree in biomedical sciences and a master’s degree in biomedical sciences and product management from the University of Utrecht (NL).

Sotiris Botozis, GR

CEO at Anelixis Pharmaceuticals & GM at Avanzanite Bioscience

Anelixis Pharmaceuticals

Thomas Hauser, DE

Business Development Manager EMEA

G-CON Manufacturing

Maarten Van Essen, NL

Owner/Strategic Consultant

Essentancy

BROCHURE

Request the Channel Optimisation in Pharma Summit brochure and find out the latest topics and ideas that will be shared.  

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What our
participants
are saying

“It was a wonderful congress, where the size allowed high quality of discussions and networking.”

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Frederique Vieville

CEO – Founder of 5 QBD-Biotech

“I really enjoyed taking part. Very good presentations and very good discussions. And many new connections.”

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Jos Tissen

Foods Category Open Innovation Manager at Unilever