Giovanni Tavani has been working for some major U.S. corporations since 1997 and he is an enthusiastic social media user and professional. An Italian based in Montpellier, France, he has covered different management roles in customer services, programs, executive escala­tions and social media. In 2010, Giovanni was appointed leader of the social media support team for Dell, which is currently up and running in 15 different languages with 250-plus specialists. Recently, Giovanni joined Royal Canin, a division of Mars Petcare, as the global customer care and social media director. Prior to Royal Canin, Giovanni spent 17 years with Dell and five years at Compaq/HP in Europe and in the Middle East, with a background in foreign languages, management and communication as well as a passion for photography. Today, Giovanni is regularly invited to international events and university master’s degree classes to share the Dell social media experience in customer services and to deliver lectures on the impact of social media customer experience in the B2C and B2B business.

Giuseppe Caltabiano is a global marketing VP with more than 20 years of success spearhead­ing instrumental B2B and B2C operations, specialising in IT, software, industrial automa­tion and energy. As a renowned content marketing/global marketing speaker and writer, he achieved a place among the 2017 Top 25 Masters of Multichannel Marketing and was voted as one of most influential B2B marketers by software companies Onalytica in 2018 and Traackr in 2016. Giuseppe is currently head of content strategy for EMEA and APAC at Con­tently, the content marketing solution of choice for the world’s most valuable brands. He is an innovative creative strategist who produces world-class content and digital marketing strate­gies with a passion for advising top global brands across the technology, financial, industrial and consumer sectors, including Schneider Electric, Cisco, LinkedIn, Airbus, Vodafone, Gen­erali, Cardinal Health, Capgemini, Motability, Grant Thornton, MergerWare and many more.

Giuseppe is a renowned, powerful motivator who has spoken at an array of global marketing conferences, including Content Marketing World 2017, CMA Digital Breakfast, and Summit on Content Marketing, Festival of Marketing, B2B Marketing Ignite 2018 and the Content Strategy Summit. Giuseppe has an MBA from Milan’s SDA Bocconi School of Management and he trained on mergers and acquisitions at the London Business School. He currently lives in London.

Inge Massen is responsible for the global DSM science and innovation communication strategy and has 20 years of international experience in business-to-business branding, marketing and communications in a broad range of health, nutrition and sustainable-living markets. She has led various award-winning purpose campaigns on behalf of DSM.

In his role as global head of digital marketing and innovation for SMBs at Telefónica Busi­ness Solutions, Romulo Rejon oversees the company’s branded content platform for SMBs in 14 countries. Romulo successfully led and executed the overall go-to-market strategy for SMBs in Latin America, from market research to positioning, branding, feature priori­tization and communication strategy, reaching a high volume of visitors per month and creating a new channel for lead generation. He has also orchestrated the biggest company IT events in Latin America and staged the main B2B commercial events in the region. Before this, he held various positions in strategy at Telefónica, both in Europe and Latin America, after discovering his passion for storytelling and his ability to structure complex ideas and explain them in a visual and simple way. Romulo studied telecom engineering because he believes in the power of technology to enhance human experience. He also studied dramatic art because he fell in love with the art of revealing a human soul. He brings to the table the curiosity and passion of an actor with the thought process and problem-solving skills of an engineer.

Philipp Wachholz has been director of corporate affairs and spokesman for McDonald’s Ger­many since February 1, 2013. In this role, he holds overall responsibility for corporate com­munications, reporting directly to the president. Philipp joined McDonald’s in mid-July 2012 as senior department head. Prior to this move, he was a member of the press department of the national CDU (Christian Democratic Party) for six years, most recently as party spokes­man. He previously worked at BLR, an agency producing local radio content, in Munich.

Florian Stickel is the editor-in-chief of Microsoft News Germany. During his career, he has seen a lot of disruption and change in the media landscape. Florian started out as a print journalist for renowned newspaper Süddeutsche Zeitung and was an editor for ProSieben’s digital media team. In 1999, he moved to London to work as German team lead for Excite Europe and then in 2001 he joined Microsoft’s online media brand MSN, where he is now responsible for content strategy, user engagement and management of the editorial team.

Florian studied at Munich’s Ludwig-Maximilians-Universität and holds a master’s in com­munications and American studies. Artificial intelligence and its impact on the media busi­ness — including job profiles, product design and editorial ethics — are at the top of his agenda now.

Luisella Giani, EMEA business innovation director at Oracle, has over 15 years of interna­tional experience leading digital strategy, operations and product development. Following a degree in artificial intelligence, she started her career with iconic brands of the digital age, such as Skype, Netlog and Lycos. More recently she has been helping global businesses, such as Yellow Pages, Goodyear-Dunlop and DuPont Coating, with their digital transforma­tions. Her role at Oracle is to help companies to continuously innovate and realize new digital experiences.

Michele Bologna serves as head of communications at Enel Green Power, the renewables division of the Enel Group. With a total installed capacity of more than GW in 30 countries, Enel Green Power is a leader in the renewables sector worldwide. He is directly responsible for a team of 30 people in several countries in the field of corporate and commercial com­munications, including marketing for final customers at a global level. Since 2016 he’s also been vice chairman of the board of directors and a supervisory board member of Slovenské elektrárne a.s., one of the major power generator company in the central European market.

From 2006-16, he was director of external relations, institutional affairs and sustainability at Slovenské elektrárne. His previous working experience was at the Italian-Slovak Cham­ber of Commerce, where he started in 2004 as general manager and in 2006 became the organization’s first vice president in 2006. He graduated with honours in International and Diplomatic Science with a specialization in International Economics at the University of Trieste (Italy). Michele also completed two master’s degrees in Development Studies at the University College Dublin (Ireland) and a joint EMBA-Global program at London Business School and Columbia University (UK/USA). In 2008, he received the “Cavaliere dell’Ordine della Stella della Solidarieta” (Knight of the Star of Solidarity Order), an award bestowed by Italian President of the Republic Giorgio Napolitano for special merits in the field of international collaboration and social responsibility. Michele is very active in the field of NGOs work, corporate social responsibility and international trade. From 2011-16 he was on the supervisory board of the Pontis Foundation, a leading organization in corporate social responsibility in Central Europe.

Stephanie Peterson is a Minnesota native who proudly resides in Nürnberg, Germany, follow­ing a once-in-a-lifetime opportunity supporting the international expansion of the Runtastic organization as CMO and managing director. During her tenure at Runtastic, Stephanie was responsible for growing the non-technical teams, products and services of the dynamic company. Her teams of nearly 100 diverse professionals were responsible for performance marketing and growth, brand development, communications, content creation, localization, social, PR, corporate events, interviews and more. In March 2018, Stephanie joined the digital brand commerce (DBC) team within the global Adidas organization as VP of planning and activation. DBC is responsible for creating the digital future of Adidas by delivering premium, consumer-focused digital experiences. Not sure what that really means? Think eCom; end-to-end, digital-first marketing campaigns and consumer journeys; next-level CRM and consumer engagement; data and analytics and so on... Incredibly complex and critical topics when it comes to winning as a brand, business and team! Stephanie holds a bachelor’s degree from Drake University and a master’s degree from the University of Minnesota. She also boasts diverse employment and educational experiences in Australia, Germany, Switzerland, Austria and throughout the United States. In addition to working to make the world a more active and happy place, Stephanie loves to run, play soccer, ski, travel, read, drink coffee (and wine) and keep up-to-date on trending cat videos.

Tomas Kellner is the editor-in-chief of GE Reports, GE’s digital news hub, and the GE Brief newsletter. He oversees the publications’ content and social media strategies. His career in journalism includes eight years as a reporter and staff writer at Forbes, where he covered business, innovation and technology. Tomas also spent six years at Kroll as a senior director managing business intelligence research and investigations. Tomas graduated from Colum­bia University’s Graduate School of Journalism, and he also holds a degree in mechanical engineering and materials science from Czech Technical University. He is a Fulbright Scholar.

Carlos Fernandez Guerra currently directs the digital communication of the Iberdrola Group and its social media. The company is the world leader among electrical companies in en­gagement on Twitter, Facebook and Instagram. Iberdrola also leads in positive interactions on the Ibex (the index of the main Spanish companies listed on the Stock Exchange). He is the creator, planner and main person responsible for the “Police 2.0” programme for Communication, Citizens’ Advice, Training and awareness-raising inSecurity. He’s received several honours, including National Marketing Grand Prix Award 2015 from the Spanish Mar­keting Association; GQ Man of the Year in Innovation Award 2014 and Tweet Award 2013 (10 October) for Best Community Manager in Spain (as head of the Social Media team of the Spanish National Police). He has made the Police Social Networks a success and has broken all quantitative records (more than 1.75 million users; No. 1 police force in the world) and operational records in these channels.

Thomas Berscheid has been at TÜV Rheinland for eight years. He is an enthusiastic mar­keter focussing on content, UX and SEO. During the past years, he took part in two major relaunches of the TÜV Rheinland website covering more than 60 countries in up to 40 languages. In early 2017, he was appointed as head of content and campaigns with the clear mission to lift the company’s online performance at a new level, running several international projects. Today he is leading three global online competence centers of TÜV Rheinland located in Germany and Poland. Thomas studied business economics and busi­ness informatics and started his career at a software company today known as Siemens Industry Software. He then went to a smaller mobile agency where he developed and marketed the first apps before smartphones and app shops began their triumphant suc­cess. During that time he was responsible for serving customers like Vodafone, T-Mobile, Telefónica and Orange.

Dan Bennett is a practitioner, speaker and writer on the application of behavioural science to marketing. Having published his scientific experiments on why it’s annoying to overhear mobile phone conversations, Dan left academia to join Ogilvy & Mather’s Behavioural Sci­ence Practice Ogilvy Change. As their first behavioral strategist, he applies the fields of social psychology, cognitive psychology and behaviouraleconomics to brands. Over the last five years, he has worked with over 50 of the world’s major brands such as Unilever, Nestle, Public Health England, Fox, ITV, the Times, British Airways, Adobe, the EU Parliament, Comic Relief and many more. Dan has hosted workshops and training sessions for thousands of participants all over the world — from national and local governments, big brands, charities and start-ups. He also holds Creative Circle and Cannes Lions awards and is a passionate advocate of applying the behavioural sciences

William Haddad-Baudry joined Sprinklr in 2016 and helped brands improve the social experi­ence that they provide. As a product expert, his mission is to identify his clients’ use cases and make sure that Sprinklr can match their needs in the pre-sale phase of the sales process.