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5th EMEA Executive Assistant Summit

  • 6th – 7th December 2023
  • United Arab Emirates flag United Arab Emirates Dubai
  • THE H HOTEL One Sheikh Zayed Road, PO Box, 125511

In a rapidly evolving world dominated by technology and the rise of AI, Executive Assistants can’t afford to ignore the need for adaptation and upskilling. The role of an EA is undergoing a profound transformation and many traditional tasks and responsibilities once performed by an EA are now being automated, streamlined, or even completely replaced. The question every EA must ask themselves is, “What can I do to improve my skills to meet the pressing need for adaptation and upskilling in this new era?”

The 5th EMEA Executive Assistant Summit will put you at the forefront of the conversation. Esteemed industry pioneers, successful Executive Assistants, and thought leaders will share valuable insights, strategies, and best practices to help you adapt, evolve, and stay relevant in the face of automation and AI. This Summit is designed and thoughtfully crafted to equip Executive Assistants with the knowledge and tools to become an indispensable powerhouse in the corporate world. Will you seize this opportunity to unleash your true potential and future-proof your career?

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About the 5th EMEA Executive Assistant Summit

After delivering 5 successful editions, this congress will focus on addressing the paradigm shift of the new-age assistants and their rise as strategic contributors.

With 15-plus global speakers, delegates will experience a power-packed agenda consisting of knowledge-enhancement sessions, panel discussions, skill development activities, and engaging workshops that will dramatically boost their professional journey.

This is a unique opportunity to learn insights from talented minds and exemplary assistants and engage with them in a solution-oriented environment.

We recommend this conference for aspiring assistants as well as working assistants who are determined to reach their professional goals.

Who Should Attend

Executive support professionals, including:

  • Executive Assistants
  • Personal Assistants
  • Business Support
  • Team Leaders
  • Chief of Staff
  • Event Planners
  • Administrative Analysts
  • Administrative Directors
  • Project Coordinators
  • Department Assistants
  • Executive Coordinators
  • Administrative Managers
  • Faculty Support & Administration
  • Executive Officers
  • Executive Personal Assistant
  • Executive Secretary
  • Team Assistant
  • Executive Support
  • Personal Manager
  • Public Relationship Officer
  • Receptionist
  • Any professional interested in advancing their skills and knowledge in executive support roles

Industry

  • Anyone with the above designation regardless of the industry

Key Practical Learning Points

  • Unlocking the Guide to Executive Assistants’ New Superpower: ChatGPT
  • Emotional Intelligence in the Digital Age
  • Emerging Trends and Innovations for the Executive Assistants
  • Optimising Strategic Stakeholder Communication
  • Personal Branding and Career Advancement
  • Learning the Art of Influencing Without Authority
  • Cultural Intelligence and Global Business Etiquette
  • Mastering the Art of Networking and Building Relationships
  • The Art of Multitasking and Prioritisation
  • Building Resilience: Thriving in High-Pressure Environments and Managing Stress
  • How an EA can Develop a Futurist Mindset

Evelyn Mangano, UAE

Executive Assistant to the CEO

Etihad Airways

Evelyn Mangano, a savant in her field, is currently the Executive Assistant to the CEO of Etihad Airways. Her illustrious career spans more than two decades, excelling in executive support roles across South America, Europe, and the Middle East. Her journey began in 2006 when she moved from the UK to support McKinsey & Company's Middle East Managing Director. Subsequently, she lent her talents to esteemed firms like Baker & McKenzie and Vitol.

Evelyn's passion for the written word, her knack for meticulous editing, and her adept calendar and inbox management skills have shone brightly throughout her professional odyssey. She holds a Legal PA certification with merit from the Institute of Legal Secretaries, UK, and is a proficient Translator and Interpreter in English, Spanish, and Portuguese. She's been promoted and transferred internationally twice, consistently supporting C-level executives in Sao Paulo, London, Dubai, and Abu Dhabi. Her event management skills have shone on both sides of the Atlantic and in the Middle East. Evelyn's career is an inspiring testament to professionalism and excellence.

Noa Ashtar Schecter, USA

Co-Founder, Coach, and Mentor

EQ Evolve Leadership Academy

Noa Ashtar Schecter is an author, speaker, and business consultant specialising in the topics of mindset and professional effectiveness. She is certified as a Master Practitioner in Neuro-Linguistic Programming (NLP) and as a coach from Institute for Professional Excellence in Coaching (iPEC) on Leadership Development.

She brings over 20 years of leadership and education experience that she integrates with her consulting and world-class business knowledge. Her focus is on the power of communication and connection of people through their power and to each other, creating extraordinarily powerful relationships for professional or personal reasons.

The EQ Evolve Leadership Academy (www. EQEvolve.com) is Noa’s consulting endeavour, where she works with business owners who are business professionals and assists them in developing skills to become successful entrepreneurs and leaders through effective communication and coaching techniques.

Noa has authored books like “The 51 Networking Mistakes”, “What’s On Your Mind”, “Productive Conversation”, and more. Noa strongly believes in empowering human relationships and success through communication.

Lina El-Assaad, UAE

Executive, Leadership & Team Coach | President of International Coaching Federation – ICF UAE

Lina El Assaad Leadership and Executive Coaching

Lina El-Assaad is an accomplished Executive, Leadership and Team coach, and Corporate Facilitator. She is certified by the International Coaching Federation (ICF), where she currently serves as the President of the largest chapter of the MENA region, the ICF UAE Chapter.

With over 20 years of practical corporate experience working with Fortune 500 companies in senior leadership roles, she brings a wealth of knowledge and expertise to her coaching practice and provides practical and effective coaching solutions tailored to the unique needs of each client. Lina is dedicated to empowering her clients, C-Suite executives, ministry cabinet advisors, and business professionals, to achieve their goals and reach new levels of success. She has a proven track record of helping individuals and teams overcome challenges, navigate complex situations, and achieve their full potential.

She’s a multiple award winner and holds several certifications in coaching from renowned coach training schools: Co-active, CPCC, Organization and Relationship System Coaching ORSC CRR-Global, and Marshall Goldsmith Stakeholders Centered Coaching, among others.

Lina is passionate about creating social impact and is a catalyst in creating positive change as part of her mentor role for Challenge to Change & REACH, and in her role as an Ambassador for Female Wave of Change, where she enables and empowers women on self-confidence, career developments, and transitions.

Kinnari Kotecha, UAE

Faculty Business Administration

Ministry of Education – UAE

Kinnari Kotecha, a luminary in education whose influence spans global frontiers, has trained educators in 150-plus schools and universities across the UAE and India. As the Chair of the Quality Assurance Internal Team at K.J. Somaiya College, she epitomises educational excellence.

Ms. Kotecha is a master trainer at GEMS Education Dubai, steering the innovative i-LEAP career coaching program. Her commitment to merging happiness and skill with education is groundbreaking. A teacher trainer at UKCBC College in Dubai, she excels in global assessment practices and instructional design.

Versatile in curriculum frameworks like Pearson, IPC, CIA, IB, CCEA, and creative curriculum, Ms. Kotecha's expertise extends to Neuro-Linguistic Programming (NLP) and futuristic technology in education. Her research on 'Emotional and Social Intelligence Competency in High School Students for Future-Ready Workforce' underscores her thought leadership.

As a sought-after speaker, Ms. Kotecha has graced prestigious events like the World Education Summit 2023 and The Professional Pulse by Al Fateh Technologies Dubai. Her recent panelist role at K.J. Somaiya College delves into the 'Future in Teaching,' cementing her status as a transformative force in education. In the ever-evolving tapestry of education, Ms. Kinnari Kotecha stands as a visionary, propelling a new era of holistic and innovative learning.

Joan Burge, USA

Founder and CEO

Office Dynamics International

Joan Burge is the pioneer of administrative and executive assistant training and a successful entrepreneur who created a unique business niche by founding a movement to help administrative professionals see themselves as professionals so they could excel in business.

Joan is an accomplished author, professional speaker, coach, and corporate trainer.

Joan’s company, Office Dynamics International, is the global industry leader offering a broad range of solutions and providing high-performance, sophisticated executive and administrative assistant training and coaching. In March 2023, Joan Burge received the Jeannette Castellano Lifetime Achievement Award for her work in the industry.

Joan Burge is the foremost expert in the demanding field of management support. She put in the hard work and high investment required to earn the reputational excellence and uncompromising trust of leaders in business. She illuminates through her empowering teaching, building better work relationships between executives and their assistants.

Samina Azam, UK

Senior Executive Assistant - Sales Leadership

Reddit

Samina Azam is a multifaceted creative. Proficient in social navigation, networking, public speaking, and life coaching, she’s currently working as a Senior Executive Assistant at Reddit, where she is a lead for Women of Reddit. Crafting everyday moments that turn into more than actions in the most creative way through empowerment, focus, and travel is her mantra.

With over 20 years of corporate experience, she has worked at GlaxoSmithKline, BP Chemicals, Coca-Cola European Partners, and contracted at both Microsoft and Google. During her time at GlaxoSmithKline and Coca-Cola European Partners she created and delivered an award-winning EA Conference and had words such as ‘my rock’ and ‘guardian angel’ attributed to her.

Through all this passion, she has also founded her own company, Oculus Creative Learning, the foundation of which encompasses emotional intelligence. Setting others up for success and learning is of the highest importance, so being a lecturer with the Lifestyle Institute by AlbertaLaGrup and teaching their post-graduate edition aligns authentically.

Opportunity must be sought, actively found, and nurtured into success. Do not wait silently for permission; own your journey and your learning.

Sylvia Fernandes, UAE

Head of Learning and Development

Landmark Group

Sylvia Fernandes, the Head of Learning and Development at Centrepoint within the GCC Landmark Group, is a remarkable individual who leads an inspiring life. A cancer survivor, resilience coach, and emotional intelligence expert, she's a dedicated advocate of people engagement and organisational change.

With nine years of experience at the Landmark Group, Sylvia has ventured into roles with prominent retail giants in India and led HR and employee experience projects. Her personal battle with cancer shifted her focus towards mental well-being and mindfulness.

In 2017, Sylvia initiated the Landmark Happiness Movement, uniting employees across the group and earning international acclaim, including the 2021 Brandon Hall Award. Today, she heads the Learning and Development division at Centrepoint, emphasising happiness, well-being, and personal development in employee experiences.

Hailing from India, Sylvia finds joy in Mumbai and Goa, drawing inspiration from figures like Mother Teresa, Nelson Mandela, Ratan Tata, and Micky Jagtiani. She's also working on a book about her mentor, Mr. PK Anand, Vice President of Trent Limited, her biggest supporter and guide. Sylvia's mission is to inspire young leaders and aspiring women to overcome fear, take control of the room, and pursue happiness, well-being, and personal development. Her dedication to these values is truly commendable.

Rachna Bhatia, UAE

Executive Assistant to UAE Assurance Leader

PwC

Rachna Bhatia holds an impressive professional track record in the field of executive assistance and operations for 18 years. She has been an integral part of PricewaterhouseCoopers, one of the Big 4 audit firms, where she has served as an executive assistant to senior partners and leadership teams for 13 years. During this time, Rachna has played a pivotal role in ensuring seamless operations at the highest level of the organisation.

Rachna is not just an administrative professional but also an expert in Risk Management, Project Management, Communication Skills, etc. Her ability to handle high-pressure situations, think strategically, and communicate effectively has significantly contributed to the success of her team.

She has been responsible for a wide range of critical tasks, from managing complex schedules and coordinating meetings and travel arrangements, to meticulously handling confidential information and communications. Her exceptional organisational skills, discretion, and ability to anticipate needs have made her an indispensable asset to the executive team. She has been involved with the corporate sustainability team for the last five years, which is not only running the initiative but also predominantly reporting CS numbers to the global team and for the audit. One of the many initiatives for CS was the Ramadan initiative, which achieved a world record for PwC and her name in the Guinness World Record book. 

Barbara Stickland, UAE

Leadership and Mental Toughness Coach | Board Director of ICF

Coachieved LLC

Barbara Stickland MSc, MCIPD, ACC, is a highly accomplished coach, mentor, and facilitator who specialises in helping specialists and managers become confident leaders and high performers. With over 15 years of experience in human resources across a variety of multinational organisations, Barbara has gained a deep understanding of the importance of great leadership. Throughout her career, she has seen first-hand how a single great leader can have a tremendous impact, regardless of whether they are a line manager of a small team or the CEO of an organisation.

Her coaching brings together her extensive experience of supporting clients at all stages of their careers on their journey to outstanding performance and leadership growth. She  incorporates the latest trends in neuroscience, positive psychology, and a somatic approach to her coaching, and her approach is designed to help clients achieve their full potential while maintaining balance and well-being. Barbara is an accredited member of the Chartered Institute of Personnel and Development (MCIPD), an International Coach Federation (ICF) certified coach, as well as a complete user of multiple psychometric tools. Through her work at Coachieved LLC, Barbara is dedicated to helping leaders and teams reach their full potential, achieve their goals, and deliver great results for their organisations.

Hisham ElSaied, UAE

Regional HR Head, MENA

Helmerich & Payne

Hisham is an award-winning Chartered MCIP member with over 20 years of experience in leadership roles at Fortune 500 companies, including Alstom, Daikin, and Bombardier. He is currently the Head of HR for the MENA region at Helmerich and Payne.

Hisham is a keynote speaker and podcaster on leadership and cross-cultural communication in the MENA region. He has designed and delivered talks and workshops on leadership in both English and Arabic, and has recently published podcasts and expert talks with the renowned Bookboon company.

Hisham was awarded one of the Top 200 Global Power Leaders in HR in 2023 for his influence and impact on the future of the people industry in the MENA region.

Shailaja Khan, UAE

HR Consultant, Executive and Systemic Team Coach

Shailaja Khan Coaching FZE

Shailaja Khan is an HR Consultant, Executive Systemic Team Coach and Mentor, and former Human Resources Manager with 15 years of experience within the corporate and consulting environments. Having worked in new and growing organisations across multiple industries, she has managed several projects related to talent management and organisation development in the GCC and India.

She partners with CEOs and business leaders to provide HR solutions that positively impact the changing business environment. In her coaching roles, she helps individuals and teams gain rewarding experiences at work. Through her resourcefulness, relationship-building skills, and persistence, she endeavours to enhance people’s growth and manage stakeholder relationships.

Shailaja holds an MBA in Employee Relations from the University of Leicester, UK. She is a Certified Senior Professional in Human Resources (SPHR) from HRCI, SHRM-SCP from SHRM, Level A, B Occupational Assessor from Psytech international, UK, and an Instructional Designer from SHRM, India. Visit shailajakhan.com to learn more about her.

Olena Sadoma, UA

Energy Coach

Sadoma Energy Coaching

Olena Sadoma is an energy coach, with a mission to empower people and companies to show up at their best no matter the circumstance. She herself has been a product of her product, having traveled to 77 countries including 33 African couutries in her epic 7.5-month car trip Africa On Wheels.


Not only does she show up even under the pressure of war in Ukraine, she has coached 3000-plus clients to do the same and live their best lives, influencing the surrounding rather than being a victim of it. Olena believes in and teaches tools to nurture the energy within entrepreneurs and companies and grow its outreach to the global scale.

How would you show up if you were sure everything would be possible for you? After working with Olena not only your abilities but your influence expands.

Sirafima Lomonossova, UAE

Executive Coach

Director of the Board of ICF, UAE

Sirafima Lomonossova, an ICF-certified Executive Coach with 15-plus years in the International Oil & Gas sector, excels in maximising performance amid change. As Director on the ICF UAE Chapter Board, she's a linchpin in the MENA coaching community. With leadership roles in Eni and JV Shell/KMG, she's managed coaching projects, developed training programs, and spearheaded nationalisation efforts. Her integrated approach, emphasising leadership programs, sets her apart. Sirafima leads workshops and online events across MENA, contributing to communication improvement and tailored programs for culture transformation, career development, and leadership growth. A respected figure in the coaching community, she actively engages with prestigious institutions like Sorbonne University Abu Dhabi and Zayed University Abu Dhabi. In essence, Sirafima Lomonossova is a seasoned Executive Coach, driving organisational development and leadership growth across diverse sectors in the Middle East and beyond.

Evelyn Mangano, UAE

Executive Assistant to the CEO

Etihad Airways

Noa Ashtar Schecter, USA

Co-Founder, Coach, and Mentor

EQ Evolve Leadership Academy

Lina El-Assaad, UAE

Executive, Leadership & Team Coach | President of International Coaching Federation – ICF UAE

Lina El Assaad Leadership and Executive Coaching

Kinnari Kotecha, UAE

Faculty Business Administration

Ministry of Education – UAE

Joan Burge, USA

Founder and CEO

Office Dynamics International

Samina Azam, UK

Senior Executive Assistant - Sales Leadership

Reddit

Sylvia Fernandes, UAE

Head of Learning and Development

Landmark Group

Rachna Bhatia, UAE

Executive Assistant to UAE Assurance Leader

PwC

Barbara Stickland, UAE

Leadership and Mental Toughness Coach | Board Director of ICF

Coachieved LLC

Hisham ElSaied, UAE

Regional HR Head, MENA

Helmerich & Payne

Shailaja Khan, UAE

HR Consultant, Executive and Systemic Team Coach

Shailaja Khan Coaching FZE

Olena Sadoma, UA

Energy Coach

Sadoma Energy Coaching

Sirafima Lomonossova, UAE

Executive Coach

Director of the Board of ICF, UAE

BROCHURE

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What our
participants
are saying

Global Executive Assistant Summit was an unforgettable experience. I came away with new ideas, new connections, and a renewed sense of purpose in my role as an executive assistant. I highly recommend it to anyone in the field.

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Attendee

The Global Executive Assistant Summit was a truly transformative experience for me. As an executive assistant, I was looking for new ways to improve my skills and advance in my career, and this conference exceeded all of my expectations.

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Past

Attendee

One of the things that stood out to me was the diverse range of speakers on the agenda. From industry veterans to up-and-coming thought leaders, the lineup was truly impressive. Each presentation was packed with valuable insights and actionable tips that I know I'll be able to put into practice in my own work as an executive assistant.

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Attendee