Fiona, Imagine Coaching's founder, has worked in a corporate environment for over 20 years, in the UK and Ireland, for a range of multinationals.

Fiona holds an MSc in Digital Innovation from University College Dublin. She also has an advanced diploma in Coaching with Neuroscience and diplomas in ICT Teacher Training and Project Management.

Fiona became a Microsoft Master Instructor in 2008 and specialises in PowerPoint. When Fiona trained to become a Microsoft Office Specialist, she found it difficult to get examples of using specific functionality in the real world. This prompted her to focus on a different aspect of PowerPoint training. She starts with the end result and trains users to get there.

Fiona also provides slide design and template services, allowing her to stay up to date with the latest functionality and become adept at using the new features in Office 365

Paul has been helping Assistants and other Office Professionals to excel in their roles, increase productivity, and boost their confidence for over 17 years.

He started Today’s PA in 2005 with a clear vision: to take his own experiences as a PA, office manager, and business director and create training courses that meet the challenging real-world needs and aspirations of modern business professionals. Today’s PA was named “Best Assistant Training Provider in the UK” seven years running, having been voted for by thousands of PAs and EAs in the PA Voice Awards.

Paul has personally taught Assistants from over 4,000 companies in over 80 countries around the world.

Paul is a certified Microsoft Office Master, and his goal is to increase your productivity and save your time through more effective use of Microsoft Office products. He specialises in highly practical and effective training on Microsoft Outlook, Word, PowerPoint, Excel, OneNote, Teams, Forms, and Planner.

For almost a decade, Jude has worked with C-levels and entrepreneurs in creating business and data-based presentations.

She uses her skills in business data analysis, her expertise in presentation design, and her passion to find the insights in complex data.

Jude especially likes to teach and speak in front of “data people” that need to present to “non-data people” – and vice versa.

• Business Consultant – member of the Israeli Business Consultants Chamber
• Member of The Presentation Guild
• Excel & PowerPoint Expert – Microsoft Partner

David Svoboda is one of the most profiled lectors of graphic design for non-designers, certified by Canva. He helps companies and individuals improve their visual communication without the need for an external graphic designer. David works closely with Canva on testing new features and recording official tutorials. As a presentation coach, he prepare speakers for TEDx conferences and delivers in-house workshops and webinars for startups and corporations.

Ulrika Hedlund is a tech entrepreneur with a passion for technology and storytelling. She is the founder and managing director of Storyals, an ed-tech startup with a modern training product to help organisations inspire, motivate, and educate users on how to effectively use technology through video-based storytelling. Ulrika is a frequent blogger, public speaker, and an active spokesperson for women in IT.

Ulrika started her career in 1997 as a systems engineer at Microsoft in Sweden and in 2007 she moved to the United Arab Emirates, where she held numerous positions in Microsoft Gulf, including Enterprise Marketing Manager and Customer and Partner Experience Lead. In 2011, after finishing her MBA, she resigned from Microsoft and founded her first company – Business Productivity, a media and consulting business. Today she has multiple companies with employees in four countries.

Ulrika has a Master of Science (MSc) in electrical engineering from the Royal Institute of Technology in Sweden and an Executive Master of Business Administration (EMBA) from London Business School. Since August 2022, she has lived in Stockholm, Sweden, with her husband Peter and their three children, 11, 9, and 7 years old.