Liv Trolle is a seasoned professional with a background in customer engagement, digital strategy, and business development. Having held several leadership positions in the Service-, Pharma- and MedTech Industry, she has expertise in leveraging digital channels to drive business growth and enhance customer engagement. Currently, she is the Director of Global Customer Engagement Excellence at Lundbeck, where she leads a team to implement omnichannel customer engagement across the commercial organization. The omnichannel use-cases ranges from process optimization e.g. content & campaign creation, technology implementation e.g. SalesForce Marketing Cloud and Veeva CRM harmonization, to organizational capability building e.g. training & development programmes.

Zvonimir is an accomplished business professional with an unwavering commitment to digitalization in the pharmaceutical and healthcare sectors.

With extensive experience in the pharmaceutical industry spanning IT and marketing, Zvonimir believes in nurturing new talents, especially those adept with technology. In his role at Teva Pharmaceuticals, Zvonimir has been crucial in developing a comprehensive digital ecosystem and modern digital services that reach a global scale. Presently serving as the Head of Omnichannel Operations, he oversees a global team providing digital services across 5 continents to more than 40 Teva subsidiaries. 

Maarten Van Essen has over 15 years of experience in the pharmaceutical industry, focussing on customer experience and digital strategy. For the past three years, he has guided pharmaceutical companies in their journey towards omnichannel and digital transformation at a European and global level. He has specialised in customer experience, running successful co-creation pilots, building organisational frameworks for scaling and replication, and setting up training courses for learning and development. Maarten is a pioneer who is passionate about helping organisations move from a sales-oriented business model to a more sustainable service-oriented business model. He focusses on accelerating innovation with choice and scalability.

Prior to starting his own company, Maarten was a customer excellence lead at Takeda Pharmaceuticals in Europe and Canada. He headed the effort to pilot a value-driven customer engagement approach, which collaborated with a university hospital to use human-centred design to revamp the care pathway for oncology patients. He also co-led the translation of local best practices into a state-of-the-art multichannel marketing program, including end-to-end methodology, maturity assessment, training bootcamp, playbooks, and execution tools. Maarten has held several strategic marketing roles in the Netherlands for Takeda, Danone Medical Nutrition, and Novo Nordisk, always with a strong focus on customer centricity and business model innovation.

Maarten received a bachelor’s degree in biomedical sciences and a master’s degree in biomedical sciences and product management from the University of Utrecht (NL).

With over two decades of comprehensive experience, Hadi Pourebrahim has honed his skills in design across both physical and digital media landscapes. His leadership journey, extending over a decade, reflects a unique blend of creativity and strategic prowess, with a particular focus on problem-solving and strategic planning. 

A substantial six-year immersion in the medical and healthcare sector has fortified his expertise, fostering a profound understanding of diabetes and corresponding therapy solutions, alongside active engagement in research activities.

In addition to his design and healthcare contributions, his proficiency extends to mentoring, supervision, mediation, and coaching, underscored by international accreditation as an ISO-certified business trainer and coach. This aligns seamlessly with his expertise in human-centric processes, weaving connections between neuroscience, sustainability, and the world of design—a topic he is passionately exploring in his work-in-progress book on design and human-centred design.

Lorena Toda has 23 years of experience in the pharma and medtech industries with different roles, including marketing, sales, and general management. She is currently the general manager of Fresenius Medical Care in Iberia. Previously, she worked worked at Novartis, Novo Nordisk, LEO pharma, and Vifor Fresenius.

She mentors startups, invests in life science startups, and teaches and participates in round tables around leadership.

Giovanni is a seasoned leader in digital transformation and innovation with over 15 years of experience in the pharmaceutical and healthcare industries. Currently serving as the Global Director for Customer Engagement Solutions in Europe at Sandoz, Giovanni is passionate about leveraging technology to drive innovation and he is known for leading complex projects and deliver high-impact solutions that enhance customer experience and lead to business growth.

Andrea began his professional journey in Marketing & Communication in 2012, gaining diverse experience in both agency and in-house roles across various industries. Specializing in B2B marketing and digital strategies, he has honed his expertise over the years. Currently at UCB Pharma, Andrea leads digital marketing and medical projects, orchestrating cross-functional teams and driving innovation.

Ares Vidal is an expert in omnichannel strategy and omnichannel marketing with experience in Medical, Sales and Management. As a Marketing Manager Ares has consistently demonstrated an exceptional ability to integrate digital and traditional marketing channels, creating seamless and impactful customer experiences for companies like Novartis, Sandoz and UCB. Ares is known for her strategic vision and ability to stay ahead of emerging trends. Her work is characterised by a commitment to excellence and a passion for pushing the boundaries of what's possible in pharmaceutical marketing and modernising team's mindsets.

Florian Gäng grew up in a small town in southern Germany’s Black Forest area known for luxury kitchens, high tech cars, and grim fairy tales.
He has 20-plus years’ experience in helping companies change into customer-obsessed organisations by building new capabilities and culture. It’s his passion to create digital products and services desirable for people to use, feasible to build, and viable for businesses to bring to a market.

At Bayer, Florian is responsible for equipping the organisation with the right tools, collaboration models, and mindset to drive business outcomes through a strong customer focus.
He holds a diploma in psychology and information engineering and researched conversational interfaces at the Fraunhofer Institute of labor economics and organisation.

Before joining Bayer, he held executive roles in CX and innovation consultancies and worked as a freelance UX researcher for startups.

Satu Németh is a passionate and results-driven marketing professional with a proven track record in commercial operations. She has nearly 15 years of experience from various marketing and sales positions ranging from customer engagement, brand management, and revenue growth to strategy development and implementation. She is a skilled cross-functional team and project lead, with experience in co-creating and launching digital tools – one of them earning multiple awards in driving ADHD awareness through engaging application. Currently Satu is driving next generation customer experience capabilities throughout the Nordics and supporting teams in data-driven decision-making.

Stefan brings to action 25+ years of experience in the pharmaceutical and life science industry in in enabling organizations to achieve excellence in customer engagement. In his corporate career, Stefan held positions in learning, capability building and functional excellence roles with increasing responsibilities and across a wide range of organizational set-ups from start-ups to big pharma and market settings. Learning from other industries and developing and deploying innovative solutions is among the key drivers for his success.

Stefan summarizes his experience in successful change projects in capability building, organizational transformation, omnichannel customer engagement and brand communication in articles published in the “Three Pillars of Leadership and Transformation”-book series published at Springer.

Johannes Lynker leads IQVIA Germany's go-to-market transformation practice. Johannes has more than 10 years of experience working with multinational life sciences companies, supporting go-to-market strategy, organisational transformation, and digital innovation projects in Germany, Switzerland, and the US. Prior to IQVIA, Johannes worked at Accenture and in//touch hcc, Microsoft, and Bitkom e.V., combining experience in public affairs and management consulting.