Lucy Brazier OBE is one of the world’s leading authorities on the administrative profession. As CEO of Marcham Publishing, specialist publishers of Executive Support Magazine – a global training magazine dedicated to the professional development needs of senior and aspiring administrative professionals – Lucy works with the best trainers of Executive Assistants from around the world to deliver the most up-to-date and current training in the market. Her passion is for the Assistant role to be truly recognised as a career and not just a job. Her formidable training expertise and speaking style have given her opportunities to train, present, and emcee events in over 50 countries at over 450 events.

With access to the most forward-thinking, passionate and knowledgeable trainers and administrative business leaders in the world, as well as personally meeting and speaking to literally thousands of Assistants over the last 10 years, Lucy’s knowledge of the market and what Assistants all over the world are facing on a day-to-day basis are second to none. In 2021 Lucy was awarded an OBE in recognition for her services to office professionals.

Varinka Bouma-Iseli is a professionally trained executive coach with 15-plus years of experience as a leader in the banking industry and 25-plus years of corporate experience. She has successfully coached 950-plus clients worldwide to bring back the human side within the corporate environment to elevate overall performance. Her mission is to empower at least one million individuals to find their sense of belonging and self-confidence, ultimately contributing to the success of both individuals and organisations, as organisations are still built by people, no matter what.

With her many years of experience in coaching leaders and teams, she has developed a razor-sharp intuition for the needs of her clients. Her approach is to the point and playful. Humour and fun help her to interact in a subtle way, evoking an impactful transformation. She is based in The Netherlands.

Varinka has a bachelor’s in hospitality management and business administration. She strongly believes in lifelong learning and has various certifications and is always deepening her knowledge to mix and match what is needed for her clients.

She is happily married, a mother of four teenagers, and outside of work enjoys taking long walks with her dog at the beach and enjoys every moment in life with her loved ones.